About DCMC
5 years ago no one knew what a data centre was. Today, that has all changed...
Given their fundamental role in providing the platform that underpins our everyday digital lives, data centres and digital infrastructure are now more widely recognised by society, government and the media than ever before.
Set against this, DCMC aims to bring marketing and PR professionals in the industry together, to share best practice, discuss our collective communication challenges and understand the opportunities to better tell the story of a fast developing, and fascinating sector.
NORTON ROSE FULBRIGHT, 3 MORE LONDON PL, LONDON, SEI 2AQ
22 MAY - DCMC MASTERCLASS
Thursday 22nd May (2.30-5.30pm, networking drinks afterwards).
Using brand & storytelling to stand out from the crowd
Join top marketers and PR experts as they discuss the challenges and opportunities facing the data centre industry. Full agenda below.
AGENDA
14:50 - 15:00 - Opening Welcome & Survey Results
Led by Nicola Hayes (Platform Markets Group) this session offers an introduction to issues and challenges facing marketers working in the data centre sector. Based on the results of the DCMC survey, attendees will benefit from insight into the areas deemed most pressing by those working at the ‘Coal Face’
15:00 - 15:15 - The ROI of Brand Building in B2B
Prof. Charles Graham (Ehrenberg-Bass Institute) will show how the data centre sector is now a mature market but lags behind other B2B sectors in terms of the focus on essential brand building at this point in the growth cycle. This session offers empirical insight into the ROI of brand building, the value of mental availability and the case for investment in brand to support lead generation activities
15:15 - 15:30 - Building a stand out brand in the Data Centre sector
Giuseppe Caltabiano (AVK) and James Dunn (We-Do-Co) will look at how undergoing a brand refresh or full brand overhaul is a daunting task but can pay dividends in terms of overall business growth. This session offers attendees the opportunity to learn from a company who has taken on this challenge. Gain valuable insight into how to plan and manage a brand project.
15:30 - 15:50 - The role of marketing in attracting talent
Andy Davis (DataXConnect, Host of Inside DC Podcast) and Josie Hughes (DataXConnect) will explore one of the least understood areas of building and maintaining a strong brand, which is its role in attracting talent into the organisation. This session focuses on the ‘hidden’ benefit of a stand-out brand in overcoming one of the sectors most pressing issues – attracting new talent into the sector.
15:50 - 16:05 - The ROI of Storytelling
This presentation will look at using compelling content to support the brand and generate leads, in the data centre sector. The role of Social media. The value of a content first approach!
16:05 - 16:25 - Finding the story. The role of PR in supporting Data Centre business growth
Adam Nethersole (Kao Data) and Rory Flashman-Wells (Spa Communications) will showcase how a perfectly joined-up marketing, comms and PR strategy between operator and agency can engage one of the sector’s largest technology companies, in a bid for them to deploy their compute.
16:25 - 17:00 - The Storytelling Panel
Georgia Lewis Anderson, Katryna Turner (PwC) and Duncan White (AtlasEdge) will together look at the value of compelling storytelling in marketing is not just limited to B2C. B2B companies who embrace a storytelling approach stand out from the competition, gain more attention and get greater RoI on their PR efforts. Attendees will gain insight from our panel of experts as to how to maximise reach, gain more eyeballs and stand out from the crowd by using compelling storytelling at all points in the marketing cycle.
17:00 - 17:30 - Ask the Experts
Our final Q& A panel session will be moderated by Kirsty Harrower (NRF). and will give attendees the chance to ask the experts for marketing advice! This panel will feature Katriyna Turner (PwC) and Sue Jones (Digital Realty) plus some more names to be confirmed!
Data Centre Marketing Club Formed to Champion Best Practice,
- Co-founded by Senior Education, Influencer, Marketing and PR leaders, the new Data Centre Marketing Club hosts its first Masterclass at Norton Rose Fullbright on the 22nd May 2025.
- The event aims to explore the key marketing challenges and opportunities facing the data centre sector and provide attendees with a platform to share marketing best practices.
- Features speakers from organisations including AVK, AtlasEdge, CFH, DataX Connect, Digital Realty, Ehrenberg-Bass Institute, Kao Data, PWC, Spa Communications, The Inside Data Centre Podcast and WeDoCo.
London, United Kingdom, May 19th 2025 – Senior leaders from the digital infrastructure sector have formed a first of its kind Data Centre Marketing Club - enabling PR, Marketing and Social Media professionals to collaborate, share knowledge, and champion branding, marketing and storytelling best practices across the data centre community.
Co-founded by Giuseppe Caltabiano, Senior Marketing Director, AVK; Andy Davis, Director, DataX Connect and host of the Inside Data Centre Podcast; Nicola Hayes, Chief Marketing Officer (CMO), Platform Markets Group; Adam Nethersole, Vice President (VP) Marketing, Kao Data; and Rory Flashman-Wells, Managing Director, Spa Communications Ltd, the open community aims to address the negative perception of data centres by improving marketing and communications about the industry's role in technological innovation and sustainability, and its position as a global platform for economic growth.
Further, by encouraging cross-industry learning and providing members with both the foundational tools and a forum to enhance their skillsets, the community plans to help marketers can better understand their strategic value to digital infrastructure organisations, and develop the confidence to create campaigns that deliver demonstrable outcomes for leadership teams.
On the 22nd May 2025, the Data Centre Marketing Club hosts its first, free-to-attend Masterclass event, ‘Cutting Through the Noise’, at legal firm Norton Rose Fullbright – exploring the critical role of brand in business growth, and how marketers can accelerate impact by delivering a joined-up approach to sales, marketing and communications strategies.
Open to marketing, PR and social media professionals across the industry, key sessions will include ‘The ROI of Brand Building in B2B’, led by Prof. Charles Graham of the Ehrenberg-Bass Institute; ‘Building a standout brand in the data centre sector’ featuring James Dunn, Co-Founder and Creative Director WeDoCo, and Giuseppe Caltabiano, Senior Marketing Director, AVK; and ‘The ROI of Storytelling’ by Tim Love, Founder, CFH London.
Additionally, Andy Davis, Director, DataX Connect and host of the Inside Data Centre Podcast, and Josie Hughes, Director of Marketing, Strategy and Culture, DataX Connect will discuss ‘The role of marketing in attracting talent’, while Adam Nethersole, VP Marketing, Kao Data and Rory Flashman-Wells, MD, Spa Communications Ltd will present on ‘Making Markets’, exploring the role of PR in propelling business growth.
The day ends with ‘The Storytelling Panel’, featuring Georgia Lewis Anderson, Co-Founder, Lantyn and previously Generative AI Content Strategist, Meta, Katryna Turner, Global Brand Strategist, PwC, and Duncan White, Senior Director of Communications & Marketing at AtlasEdge. This is followed by an ‘Ask the Experts’ session moderated by Kristy Harrower, Partner at Norton Rose Fullbright, featuring key insights from Sue Jones, Senior Vice President, Global Marketing, Digital Realty, Katryna Turner.
“Feedback from the initial discussions at Data Centre Marketing Club found that brand and content strategies are often overlooked when it comes to digital infrastructure marketing,” said Nicola Hayes, CMO, Platform Markets Group. “As such, we developed the key themes for our first masterclass to meet these challenges head on - explaining the strategic role of brand, PR and storytelling in business growth and enabling marketers to justify budget allocation directly to these areas.”
“Today there’s this misconception that marketing in the digital infrastructure sector must be overly technical and driven by activation, but that’s absolutely not true. The foundations of marketing - brand building, positioning, and storytelling - don’t change just because your product is more complex,” said Giuseppe Caltabiano, Senior Marketing Director, AVK. “Our first event brings together a host of speakers to encourage cross-industry learning, and I’d like to extend our collective thanks to Norton Rose Fullbright for hosting us.”
“When I first started the Inside Data Centre Podcast I don’t think I realised the potential that building a personal brand would have on our business, or how quickly it would transform our growth trajectory,” said Andy Davis, Director, DataX Connect. “This event will enable attendees to understand what it takes to cut through the noise and learn how different organisations approach PR, marketing and brand - the only question now is, are you in?”
JOIN US!
To Register for the last few tickets for the Masterclass at Norton Rose Fullbright, click here.
LIKE THE AGENDA? COME AND JOIN US!
The inaugural DCMC Masterclass is approaching fast and places are limited. Don’t miss out!
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FOUNDERS
Giuseppe Caltabiano
Giuseppe Caltabiano
Giuseppe Caltabiano
Senior Director of Marketing at AVK
NICOLA HAYES
Giuseppe Caltabiano
Giuseppe Caltabiano
Senior Marketing Academic & Practitioner, Data Centre Strategist, Writer
ADAM NETHERSOLE
Giuseppe Caltabiano
ADAM NETHERSOLE
VP of Marketing at Kao Data
ANDY DAVIS
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ADAM NETHERSOLE
Data Centre Recruiter, Creator of Data Centre Club, and the man behind Inside Data Centre Podcast and Weekly Data Centre News
RORY FLASHMAN-WELLS
JOIN THE GROUP ON LINKEDIN
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Director at Spa Communications, one of the industry's leading PR firms specialising in data centres and digital infrastructure.
SUPPORTING PARTNERS
